O Viva Rio promove diversos eventos na favela da Maré e em Copacabana de olho na disputa para cidade-sede dos Jogos Olímpicos de 2004.
Como legado da campanha surge a Vila Olímpica da Maré, complexo esportivo que atende milhares de crianças, jovens e adultos com equipamentos de qualidade e monitoria.
Atenas, capital da Grécia, foi a cidade-sede escolhida pelo Comitê Olímpico Internacional.
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