O Viva Rio lança o “Viva Rio Fair Trade Brasil”, um selo de comércio justo para produtos nacionais com apoio de crédito, capacitação e negociação de melhores preços. O principal objetivo é facilitar o acesso dos microempreendedores de baixa renda ao mercado formal.
Para obter o selo é necessário comprometimento com a sustentabilidade ambiental e com o desenvolvimento da própria comunidade.
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