Em parceria com o “Loucos Varridos”, movimento criado para conscientizar a população sobre a limpeza do Rio de Janeiro e liderado pela atriz Sônia Braga, o Viva Rio mobiliza voluntários para limpar as ruas da cidade. As ações acontecem no Arpoador, na Praia de Ramos, na Floresta da Tijuca e até na encosta do Pão de Açúcar.
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